Mini Philosophy with Jonny Thomson and Big Think turns timeless ideas into content millions choose to watch, hear and read. Sponsor the conversation your customers are already having.
Sponsorship pricing is customized to your platform mix, campaign length and deliverables.
Why teams switch
The audiences most brands want - educated, curious, deliberate spenders - are the ones who skip, block and resent interruption advertising.
The old way
The Mini Philosophy way
The flow
A clear path from first step to measurable outcome.
Tell us your goals and the audience you want to reach. We map them against the platforms and formats that fit.
We build a customized mix of video, podcast, newsletter and custom editorial deliverables, priced to your platform mix and campaign length.
Your brand goes live in content this audience chose to watch, read and hear, with competitive CPMs against a high-value audience.
The toolkit
Every format is built around the same audience: lifelong learners and intellectually curious professionals who reward brands that respect their intelligence.
High-performing philosophy videos published 3-5 times per week, translating complex ideas into engaging, digestible content optimized for modern social platforms.
Weekly long-form conversations with leading thinkers, with podcast sponsorship opportunities including an upcoming dedicated podcast.
Weekly essays delivered to 60K+ engaged readers interested in philosophy, psychology, productivity, technology and personal growth.
Creator-led branded content and editorial partnerships built with a bestselling author and one of the world's leading philosophy creators online.
Integrated activations across YouTube, Instagram, Substack, podcast platforms and Big Think, designed as one campaign rather than disconnected placements.
Thoughtful, educational, culturally relevant content published within Big Think's premium editorial ecosystem.
Versus the old way
Choose a plan
Every partnership is scoped around platform mix, campaign length, deliverables and custom content requirements, with competitive CPMs to reach Big Think's high-value audience.
Tailored quote
A scoped package built from the formats that fit your goals.
FAQ
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships and multi-platform branded partnerships.
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology and personal growth. They read widely, invest in their tools and experiences, and make deliberate choices about where they spend their time and money.
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Past conversations have featured Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday and Gary Marcus. Book a call to design where your brand fits next.
Book a call