3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each. Sponsors align with content that translates complex ideas into engaging, digestible formats.
2.5M+ followers1M+ avg video views65K+ newsletter readers
Smart audiences ignore ordinary advertising
Big Think's Mini Philosophy with Jonny Thomson gives sponsors rare access to 2.5 million intellectually curious followers across video, podcast, and newsletter in a brand-safe, premium editorial environment.
Custom sponsorship packages with competitive CPMs
The toolkit
Multiple ways to reach a discerning audience
Choose one platform or combine them into an integrated campaign.
Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each. Sponsors align with content that translates complex ideas into engaging, digestible formats.
Podcast integrations
Weekly long-form conversations with leading thinkers, authors, and cultural voices. Past guests include Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus.
Newsletter advertising
Weekly essays delivered to 65,000+ engaged readers on Substack who value lifelong learning, critical thinking, and self-improvement.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson, tailored to topics that fit your brand: AI and society, modern work, productivity, decision-making, wellness, and more.
Multi-platform campaigns
Integrated activations across video, podcast, newsletter, and social from a single partnership. Reach the same intellectually curious audience through multiple touchpoints.
Brand-safe editorial environment
Mini Philosophy operates within Big Think's premium editorial ecosystem, focused on thoughtful, educational, and culturally relevant content that respects audience intelligence.
Why teams switch
Most ad environments are built for interruption, not engagement
Brands trying to reach thoughtful, educated audiences face a frustrating gap between reach and relevance.
The old way
- ×Traditional ad channels optimize for interruption, so intellectually curious audiences tune them out
- ×Brand-safe media with mass reach and intellectual credibility is nearly impossible to find
- ×Audiences are fragmented across disconnected social, newsletter, podcast, and video platforms
- ×Educational content is either too academic for mainstream audiences or too shallow to matter
- ×Few creators can communicate complex ideas in ways that feel accessible and commercially natural
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓2.5M+ engaged followers across YouTube, Instagram, Substack, and podcast platforms in one partnership
- ✓Premium editorial environment backed by Big Think, a trusted educational media publisher
- ✓Jonny Thomson, former Oxford philosophy teacher and bestselling author, translates big ideas into content people actually watch
- ✓Integrated cross-platform campaigns that reach the same audience through multiple touchpoints
The flow
From first call to campaign launch
A clear path from first step to measurable outcome.
Choose your platforms
Select from short-form video, podcast integrations, newsletter ads, custom editorial content, or a multi-platform combination. Pricing is customized based on platform mix, campaign length, and deliverables.
Align with ideas your audience cares about
Partner on topics that fit naturally: AI and society, modern work, productivity, human behavior, meaning and purpose, technology adoption, decision-making, creativity, or wellness.
Launch creator-led content
Jonny Thomson produces sponsorship content that feels additive to the audience experience. The strongest partnerships align with learning, personal growth, and thoughtful living rather than passive consumption.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos published per week
Choose a plan
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach Big Think's high-value audience.
Single-platform sponsorship
Custom
Align your brand with one Mini Philosophy platform: short-form video, podcast, or newsletter.
- ✓ Sponsored video integration or newsletter ad placement
- ✓ Brand-safe editorial environment
- ✓ Access to intellectually curious, highly engaged audience
- ✓ Competitive CPMs
Multi-platform campaign
Custom
Integrated sponsorship across video, podcast, newsletter, and social from one partnership.
- ✓ Cross-platform activation reaching 2.5M+ followers
- ✓ Custom creator-led content with Jonny Thomson
- ✓ Editorial partnerships on topics that fit your brand
- ✓ Multiple touchpoints with the same discerning audience
- ✓ Competitive CPMs
FAQ
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences across video, podcast, newsletter, and social platforms.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author, former Oxford philosophy teacher, and one of the world's leading philosophy creators online. He has written three books translated into 22 languages and is known for translating complex ideas into engaging, practical content.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content with Jonny Thomson, and multi-platform branded partnerships.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand and objectives.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
What makes Mini Philosophy different from other sponsorship channels?+
Mini Philosophy combines intellectual credibility with mass accessibility, delivering philosophy and big ideas in formats optimized for modern digital audiences. Very few media properties operate successfully at both intellectual depth and mainstream scale.
Get started
Put your brand where curious minds gather
Book a call to explore sponsorship opportunities with Big Think's Mini Philosophy and Jonny Thomson.
Book a call